Why is Tahitian Noni Juice Controversial
Tahitian noni juice is extremely popular, but that popularity has also generated a lot of controversy. This article takes a look at some of the reasons why Tahitian noni juice (and other types of noni juice) has this mixed reputation. Is noni juice all it's cracked up to be, or is it just a scam?
First of all, a bit of background. Noni juice and other noni products have been used by the Tahitians and other cultures in the tropics for centuries. They have found the noni plant to be very versatile, and to be effective for a range of medicinal purposes. In the late 20th century noni juice began to attract attention in the west, and in recent years the noni juice industry has boomed. Today noni juice is extremely popular amongst natural health aficionados, and has acquired a reputation for being something of a 'miracle cure' for a wide variety of ailments. It has also been studied scientifically, resulting in new insights into how it works (although only a limited amount of research has been conducted, to date). But it seems clear that noni juice has produced beneficial results for many people, both throughout history, and in recent years. So why the controversy?
Noni juice is controversial for a few reasons, as I see it. These include:
1. The way noni juice is often marketed
Many noni juice manufacturers distribute their products using MLM (multi level marketing) schemes, and rightly or wrongly, MLM has a bad reputation with the general public. Many products sold through MLM can be very good, and many MLM businesses are highly ethical, but those that aren't tend to tar the reputation of the rest. In some cases, products that are sold in this way can be priced artificially high, since all of the distributors must get their cut. MLM distributors also have a bad reputation for making inflated claims to sell their products, and this has happened in some instances with noni juice sellers (of course such exaggerations aren't limited to MLM businesses - misinformation is everywhere!)
2. Tahitian noni juice is sometimes touted as a miraculous 'cure-all'
Many people have had significant - and sometimes dramatic - improvements in their health after using Tahitian noni juice and other noni products. People have also reported noni juice as being effective against a very wide variety of ailments, from headaches to asthma. There is no doubt that noni juice has produced excellent results for many. Unfortunately, some noni juice manufacturers have seized upon such results, and exaggerated them, claiming that noni juice will work against just about any illness, for just about everyone. It should go without saying that no substance - natural or synthetic - will work in every case. Noni juice is not a drug, it is not a cure-all, and it isn't guaranteed to work. Reputable noni juice manufacturers will not make such inflated claims, and sensible noni juice consumers - while hoping for the best - will not expect instant miracles.
3. The proliferation of poor quality Tahitian and other noni 'juices' on the market
Try shopping for noni juice, and you may have to wade through a lot of poor quality products to get to the good stuff. Much of what appears to be noni juice, isn't. Instead, you will find 'noni drinks' which consist of a small percentage of real noni juice, topped up with water, other fruit juices, sugar, synthetic flavourings and other fillers. Do not expect to get any health benefits from these noni drinks! When buying noni juice you should always look for pure noni juice. Such high quality juices will either be 100% pure or may be around 99% noni juice with up to about 1% natural preservative such as citric acid and/or natural flavorings to make it more palatable.
Other things to look out for include the type of processing to which the juice has been subjected (this should be minimal - the best noni juice is as close to its natural state as possible), and whether or not the juice is made from organically -grown noni fruit.
So, as you can see, some of the main reasons for noni juice's controversial reputation need not be deterrents to trying the juice, if it appeals to you. It can be sold in an ethical way, it is a dietary supplement which is often helpful, but not a cure-all, and you can choose high quality pure noni juice and avoid the junked-up imitations. Much of the controversy around noni juice stems from ignorance, but if you take a sensible approach and do your homework before buying, you can try it with confidence.
Sara Buckingham is a natural health enthusiast who has spent a large part of her life investigating both modern and age-old holistic health practices. She is especially interested in the properties of noni juice, and has created a blog on the subject at The Noni Juice Review
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